How product placement arrived in the UK

By Arif Durrani, mediaweek.co.uk, Monday, 28 February 2011 04:00PM

Nestlé coffee brand Dolce Gusto made history today when it became the first brand to be featured on a UK-produced television programme in a paid product placement deal on ITV1's 'This Morning' . See below for how we covered its progress from proposal in 2009 to reality in 2011 and what is likely to come next ...

It's behind you: Nestlé's Dolce Gusto makes TV history

It's behind you: Nestlé's Dolce Gusto makes TV history

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