VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Diary: Pick of the Week - AKQA, Star Player iPhone app
campaignlive.co.uk, Friday, 06 May 2011 12:00AM
Matt Williams is enjoying AKQA's innovative Star Player iPhone app for Heineken:
"As a Reading fan, I doubt I'll ever get to see my team play in the Champions League, so this app is the perfect way to get me and fans of other lower league clubs engaged in the competition (and Heineken's sponsorship of it). The game has been derived from a strong insight and the agency has made it fun, simple to play and very addictive." The app was designed by Jamen Percy and written by Tessa Hewson.
This article was first published on campaignlive.co.uk
Related articles
Additional Information
Campaign Jobs
- Account Manager - Automotive Dynamic New Alliances £26 - £29 per annum + Great Benefits, City of London
- Digital Research Manager Television provider. Elizabeth Norman International Negotiable, London
- PR Consultant - Central London - Brandig Agency Blue Skies Marketing Recruitment GBP25000 - GBP30000 per annum, London
- Senior Customer Marketing Manager Better Placed Recruitment £60000 - £70000 per annum + Car Allowance + Benefits , Leeds
- .net sitecore umbraco developer Premier Media 300-400 per day, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
10 Facebook milestones as its celebrates anniversary of IPO [infographic]
It has been just over a year this week since Facebook’s IPO and this infographic takes a timely look back at some of the milestones that the social network has racked up along the way.
