campaignlive.co.uk, Friday, 20 May 2011 12:00AM
The event may now be in its 49th year, but Diary is pleased to see that it remains as popular as ever, with a record number of agencies taking part. Hundreds of rough tackles and sunk pints later, McCann Erickson picked up the top award, beating Ogilvy to the prestigious Nabs Bowl. Last year's Bowl winners, DLKW Lowe, took the Plate, while a team from Sky Sports saw off the debutants Dare to win the Trophy.
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.