VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Nicola Clark, marketingmagazine.co.uk, Friday, 27 May 2011 11:00AM
The Power 100 Next Generation
Click on the name below to see a profile of each featured marketer
This article was first published on marketingmagazine.co.uk
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.