Agency: Bartle Bogle Hegarty
campaignlive.co.uk, Thursday, 18 August 2011 08:00AM
"This online film isn't only barrel-scrapingly banal, it also manages to be sexist while patronising its young male target audience. Three leering tossers on a sofa watch a model perform a parody of a striptease before driving a monster truck and asking the audience whether they 'want a ride'. A demeaning exercise that lends credence to the argument that advertising is contributing to our society's ills."
This article was first published on campaignlive.co.uk