Diary: Turkey of the week - 20:20/Pepsi Max

campaignlive.co.uk, Thursday, 18 August 2011 08:00AM

Ian Darby feels dirty after watching 20:20's new spot for Pepsi Max:

Diary: Turkey of the week - Pepsi Max

Diary: Turkey of the week - Pepsi Max

"This online film isn't only barrel-scrapingly banal, it also manages to be sexist while patronising its young male target audience. Three leering tossers on a sofa watch a model perform a parody of a striptease before driving a monster truck and asking the audience whether they 'want a ride'. A demeaning exercise that lends credence to the argument that advertising is contributing to our society's ills."

This article was first published on campaignlive.co.uk

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