ECDs lacking creativity, Thursday, 15 September 2011 08:00AM

It's London Fashion Week this week, so a good time to make our current crop of male senior creatives do us all a favour and put some clothes on.

Silburn, Criagen, Gill, Hegarty and Wight

Silburn, Criagen, Gill, Hegarty and Wight

Fashionable clothes, that is. Otherwise, can they explain just how their current uniform of bland shirt, nondescript sweatshirt or "blend into the background" suit is going to inspire the next generation of creatives? Nick Gill, Jeremy Craigen, Paul Silburn et al look like they would be more at home in a bank holiday queue at Wickes than pioneering creativity around the world. Diary's advice to young adlanders is to look to the old guard, including the famously natty dressers Sir John Hegarty and Robin Wight, for wardrobe inspiration.

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