Turkey of the Week: OgilvyOne - IBM Rugby World Cup

campaignlive.co.uk, Thursday, 22 September 2011 08:00AM

Jeremy Lee gets annoyed with OgilvyOne's IBM Rugby World Cup sponsorship idents:

Turkey of the Week: OgilvyOne - IBM Rugby World Cup

"Christ, these are bad. While I'm sure that, from a media perspective, the targeting is spot-on, why have they produced such bland idents that have absolutely no relevance to what is actually one of the most exciting sporting events of the year? And that generic endline - 'smarter data for a smarter planet' - is just meaningless. A massively wasted creative opportunity."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Digital Media Consultant Silverdrum £25,000 - £35,000 depending on experience + uncapped commission, London (Greater)
  • Account Director - B2B and IT David Thatcher Recruitment £45-55k, West London, M40 Corridor