campaignlive.co.uk, Thursday, 22 September 2011 08:00AM
"Christ, these are bad. While I'm sure that, from a media perspective, the targeting is spot-on, why have they produced such bland idents that have absolutely no relevance to what is actually one of the most exciting sporting events of the year? And that generic endline - 'smarter data for a smarter planet' - is just meaningless. A massively wasted creative opportunity."
This article was first published on campaignlive.co.uk