BBH has the X Factor
campaignlive.co.uk, Thursday, 20 October 2011 08:00AM
The X Factor, for anyone taking a passing interest in the ad breaks, has turned into yoghurt wars, with Yeo Valley and Muller battling it out for supremacy.
Bartle Bogle Hegarty, the maker of the latest Yeo Valley "boy band" spot, has taken things further by having its own X Factor competition. The winner was Antony Gough, who performed Feeling Good. Others who should probably stick to the day job included Jonny Durgan, who wrote the lyrics to the song featured in the Yeo Valley ad. He was in the agency's version of the Yeo Valley boy band and, though singing wasn't their forte, they certainly got the crowd going. But all the contestants who performed in front of hundreds of their colleagues deserve a medal for bravery.
This article was first published on campaignlive.co.uk
- Search Manager Aspire £25000.00 - £30000.00 per annum, London
- Creative Project Manager/Production Manager become £30k-£42k, London (Central), London (Greater)
- Marketing Manager Pitch Consultants £40000 - £50000 per annum, Manchester
- Campaign Manager,Professional services,London,£50k Blue Skies Marketing Recruitment £40000 - £50000 per annum, Benefits: +excellent benefits, London
- Junior Global Strategist Aspire £30000.00 - £35000.00 per annum, London
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 7 things Proximity has learned in the new Omnicom building