BBH has the X Factor
campaignlive.co.uk, Thursday, 20 October 2011 08:00AM
The X Factor, for anyone taking a passing interest in the ad breaks, has turned into yoghurt wars, with Yeo Valley and Muller battling it out for supremacy.
Bartle Bogle Hegarty, the maker of the latest Yeo Valley "boy band" spot, has taken things further by having its own X Factor competition. The winner was Antony Gough, who performed Feeling Good. Others who should probably stick to the day job included Jonny Durgan, who wrote the lyrics to the song featured in the Yeo Valley ad. He was in the agency's version of the Yeo Valley boy band and, though singing wasn't their forte, they certainly got the crowd going. But all the contestants who performed in front of hundreds of their colleagues deserve a medal for bravery.
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Senior Digital Strategist Speckled Frog £60-80k depending on experience, London (Central), London (Greater)
- Media Manager True Careers £35-£50k, West Midlands
- Designer | Agency Nu Creative Talent Negotiable, London
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again