Turkey of the Week - TBWA\London/Muller

campaignlive.co.uk, Thursday, 20 October 2011 08:00AM

There's nothing "wunderful" about this Muller spot from TBWA\London, Jeremy Lee says:

TBWA\London's 'Muller' ad

TBWA\London's 'Muller' ad

"Here is the best evidence I've seen for some time that no amount of money spent can disguise the basic lack of an idea. TBWA has clearly thrown bucketloads of cash at this spot in terms of character licensing and post-production. And what are we left with? A pointless firework display of an ad that manages to be both confused and confusing. Given what other brands are doing in this sector, it's an unentertaining fail."

This article was first published on campaignlive.co.uk


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