campaignlive.co.uk, Thursday, 27 October 2011 08:00AM
"I'm not sure what Richard Desmond is trying to say by drafting in some rollerbladers in fright wigs to hawk his lottery tickets. And the reasoning behind using the theme music from The Good, The Bad And The Ugly is another mystery. So, aside from the obvious cheesiness, it's all pretty confusing and forgettable. Everything that you don't want from a launch ad campaign."
This article was first published on campaignlive.co.uk