VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Turkey of the Week - Karmarama/Colman's
campaignlive.co.uk, Thursday, 10 November 2011 08:00AM
Words fail Sara Kimberley every time she watches Karmarama's ad for Colman's beef gravy involving a dancing gravy cow:
"The ad features a cow jumping out of a gravy boat to an altered version of The Bodyrockers' I Like The Way You Move - changed to I Like The Way You Moo. Someone has clearly come up with this terrible concept based on the fact that 'move' sounds like 'moo'. Luckily, Karmarama doesn't handle Flora, otherwise we'd be hearing The Foundations' Build Me Up Buttercup next!"
This article was first published on campaignlive.co.uk
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