Global: We Are Social sets up shop in New York
By John Owens, prweek.com, Friday, 16 March 2012 12:00AM
We Are Social has opened a base in New York to capitalise on the growing trend towards global social media strategy.
The office will be headed up by Leila Thabet, taking the agency's presence to eight offices across five continents, with an initial North American client roster that includes Adidas and De Beers.
The launch follows the formation of regional hubs in Munich, Sao Paulo and Singapore last year.
Thabet, who will be MD of the New York offering, takes the role after working at We Are Social's UK office, where she worked on accounts for Coca-Cola, Unilever and Tesco.
She said: 'With US-based marketers increasingly responsible for social media strategy and implementation at a global level, we will be able to service these global accounts from New York with support from our international offices.'
Thabet has previously worked as head of social media at Cake.
Robin Grant, global MD at We Are Social, said: 'We've opened up offices in several other places around the world and we figured it was about time for the world's biggest market in what we do.
'The opening of We Are Social New York rounds out We Are Social's global offering. It's something we've not taken lightly, which is why we've opened other offices around the world before this one, but this is the right time for us and we're ready for it.'
Grant added that in the long term an eye was being cast over further possible bases in Asia and North America.
This article was first published on prweek.com
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Web Designer / Front-End Designer / Digital Creative Guru Careers £35 - 50k DOE, Based in Angel, London (WC1)
- Senior Graphic Designer (retail) Beyond The Book £DOE, Northampton
- Events and Marketing assistant Under The Bridge £25,000, Fulham, South west london
- Senior Ad Ops Executive Salt £27000 - £28000 per annum, London
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity