Reputation Survey: London Mayor candidates - Boris stays popular as election looms
By John Owens, prweek.com, Thursday, 05 April 2012 08:00AM
Boris Johnson is Londoners' most trusted mayoral candidate, particularly among men.
Boris Johnson beats his London mayoral competition when it comes to reputation, but does significantly better among men than women, this week's PRWeek/OnePoll research suggests.
The web-based survey asked Londoners their opinion of the mayoral candidates last week, a month before the 3 May election.
Conservative candidate Johnson came out firmly on top, beating the others for likeability and trustworthiness, among other categories. And it was among men that he was seen most positively, with 40 per cent feeling he had been the best Mayor - five percentage points up on women.
Ken Livingstone was closest to gaining equal favour between the genders when it came to understanding Londoners. Livingstone gained 22 per cent of the vote, five percentage points down on Johnson.
The reputation of the incumbent Tory tended to improve across the range of questions asked as respondents got older. When it came to trusting known names for the role, 70 per cent of those aged over 55 stuck with the two main candidates.
Of the other candidates, Liberal Democrat and former police high-flier Brian Paddick scored best when it came to perceptions of his ability to look after the public purse. The poll also showed Paddick's area of expertise, crime, remained a key area of concern.
When asked what the new Mayor's first priority should be, cutting the crime rate was the most popular among all groups but 18- to 24-year-olds, whose biggest priority was creating jobs.
Survey of 2,000 members of the public conducted by global research agency OnePoll
HOW I SEE IT
JIM DICKSON, HEAD OF PUBLIC AFFAIRS, FOUR COMMS
With nominations closed, the starting gun has fired on the campaign and there's good and bad news in the numbers for all three main candidates.
Boris' team will have most to cheer, with their man well ahead and his ambassadorial qualities of likeability and leadership on the Olympics remaining a hit with Londoners. They'll also be pleased that his record on keeping council tax down and delivering most of his manifesto promises translates into good scores on trustworthiness and handling public money.
A ray of light for Ken's campaign - in figures which will disappoint - is that on the 'bread and butter' issues of transport, crime and affordable homes the Mayor's record is perceived as patchy and his lead much narrower.
For Brian Paddick, it may sound like faint praise that he'll be relieved to be third. But in a contest where he faces a two-party squeeze, the threat from Jenny Jones' active Green campaign is real.
39% of respondents said they were not planning to vote in the London mayoral elections
34% trusted Boris Johnson to do the best job on the 2012 London Olympics
24% said the next Mayor's first priority should be cutting the crime rate
This article was first published on prweek.com
- Alex Aiken: Memo to the new leader - the communication challenges we face
- Reputation Survey: Supermarkets - Tesco needs to come up with the goods
- Now is the time to capitalise on London's digital potential, says Boris
- Reputation Survey: Energy providers - Public distrust over energy price cuts
- Reputation Survey: War in Afghanistan - Offensive has 'failed to make Britain safer'
- Reputation Survey: Mobile phone brands - Providers urged to limit customer bills
- Reputation Survey: NHS reform - NHS reforms in poor health
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Brand Consultant Hasson Associates Up to £40k + car allowance, Buckinghamshire
- Brand Strategist - Maternity Cover at Trends, Innovation & Brand Strategy Consultancy Emma & Rachael & You £35 - £40k pro rata, Central London
- Marketing Manager Michael Page Digital GBP35000 - GBP40000 per annum, Reading
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.