campaignlive.co.uk, Thursday, 14 June 2012 08:00AM
"This is presumably 'inspired by' the Yeo Valley ads. But, by contrast, it's badly executed and they've kept the budget down by dispensing with the farmers' clothes. It's pretty disturbing to have so much naked flesh on show in close proximity to sliced cold meats. The client has been quoted as saying she thinks the ad will be 'game-changing for the ham market'. Sadly, this was only ever destined for the turkey market."
This article was first published on campaignlive.co.uk