Agency: Fallon London
By Staff, marketingmagazine.co.uk, Monday, 23 July 2012 12:00AM
BrandMAX, the marketing and brand optimisation conference, is back and takes place on 4 October in London.
Some of the biggest names in global marketing and communications, including representatives of brands such as Diageo, Mercedes-Benz and Mars, will be brought together by Haymarket's Brand Republic Group, publisher of Marketing, for the BrandMAX event. It will focus on every aspect of the marketing mix and how to optimise ROI.
In addition to the keynote speeches, interactive panels and hot case studies, the event will provide the opportunity to gain deeper insight into some of the biggest challenges facing marketers in three separate break-out sessions.
In the keynotes, delegates will hear from Matthew Barwell, Western Europe consumer marketing and innovation director at Diageo; Jeremy Ellis, marketing director, TUI UK; Jan Gooding, global marketing director at Aviva; David George, marketing director of Mercedes-Benz Cars; Neil Carden, director of insight and planning, The Co-operative; Will Orr, marketing director at British Gas; and Andrew Morley, UK and Ireland general manager at Motorola Mobility UK, among others.
Barwell will talk about what content means for marketers in an increasingly cluttered and cynical advertising world. How do you create and successfully repurpose cut-through content across the growing multiplatform, multiscreen industry? And how do you ensure that consumer needs and motivations are at the heart of your content creation?
Morley will explain how consumers now shop in a global market, while still expecting brands to relate to their personal experiences. How can global brands exhibit brand consistency, while allowing creativity to flourish in local markets? When does any agency's global reach outweigh its creative credentials? He will show how marketers can meet this paradoxical challenge.
George, meanwhile, will show how Mercedes-Benz is engaging with UK sales staff to transform them into true brand ambassadors.
Social media is a key marketing trend, and Ben Padley, global digital engagement director at Barclaycard, will examine how it can bring real business growth - and be measured.
In addition to the conference, the Brand Republic Hall of Fame (brhalloffame.com), launched last year, will induct six finalists from the advertising, media, marketing and communications industries, recognising the achievements of just some of the brands, individuals and businesses that have innovated and made a significant contribution to the UK media and marketing landscape in the past decade.
BRANDMAX 2012 - THE FACTS
Location etc.venues, St Paul's, London: Date 4 October 2012
Book (before 27 July for special rates) at www.brand-max.net
Launched in 2011, BrandMAX brings together like-minded marketing directors and chief marketing officers for a collective rethink. The one-day summit promises insight, inspiration and new ideas. This year's agenda is packed with thought-provoking speakers, invigorating debate and invaluable networking opportunities.
More than 200 delegates attended the event last year, including marketing directors and CMOs from some of the world's biggest brands such as Unilever, Coca-Cola, BMW, Vodafone, Diageo, E.ON, Heineken, Honda, Barclaycard, John Lewis, O2 and Nike. Other attendees included those who wanted to be part of the debate and learn more about the way to effect optimisation for brands.
SOME OF THIS YEAR'S SPEAKERS - MORE AT www.brand-max.net
Jan Gooding, Global marketing director, Aviva
David George, Marketing director, Mercedes-Benz Cars
Kristof Fahy, Chief marketing officer, William Hill
Will Orr, Marketing director, British Gas
This article was first published on marketingmagazine.co.uk