campaignlive.co.uk, Thursday, 26 July 2012 08:00AM
"There aren't many superlatives left that haven't already been used to describe this breathtaking, bold and original film, and comparisons to the other Olympic-related ads are probably futile. This is on a different level. The stories of how the participants got their disabilities make it particularly striking." The spot was created and directed by Tom Tagholm through 4Creative.
This article was first published on campaignlive.co.uk
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.