Pick of the Week - DLKW Lowe/Halfords

campaignlive.co.uk, Thursday, 02 August 2012 07:30AM

DLKW Lowe's Halfords idents are very entertaining, Anne Cassidy thinks:

"It's good to see a brand like Halfords starting to do commendable things with its communications. After the lovely 'best trips last a lifetime' spot, this work is a pastiche of the 'how to' clips on YouTube. The idents are well-observed and funny - quite an achievement for clips limited to ten seconds." The work was written by Fran Leach, art directed by Chris Bowsher and directed by James Haworth through The Sweet Shop.

This article was first published on campaignlive.co.uk

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