Pick of the Week - Wieden & Kennedy Portland/Nike

campaignlive.co.uk, Thursday, 16 August 2012 08:00AM

Nike's Olympics-themed "find your greatness" work by Wieden & Kennedy Portland arguably upstaged that of Adidas, the event's sponsor, Anne Cassidy says:

"The campaign showed that achieving greatness isn't the sole preserve of athletes. Filmed in towns called London around the world, the spots champion ordinary people playing sport. The outdoor work was also affecting." The work was written by Caleb Jensen, art directed by Aramis Israel and directed by Lance Acord and Seb Edwards through Park Pictures.

This article was first published on campaignlive.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Junior Creative Artworker createselect £20-25K pa, depending on experieince, London (Central), London (Greater)
  • Creative Artworker createselect £25-30K pa, depending on experience, London (Central), London (Greater)
  • Account Director Source £45000 - £55000 per annum, London (Central), London (Greater)
  • Account Manager Source £25000 - £30000 per annum, London (Central), London (Greater)
  • Senior Account Manager Source £35000 - £38000 per annum, London (Central), London (Greater)