campaignlive.co.uk, Thursday, 16 August 2012 08:00AM
"The campaign showed that achieving greatness isn't the sole preserve of athletes. Filmed in towns called London around the world, the spots champion ordinary people playing sport. The outdoor work was also affecting." The work was written by Caleb Jensen, art directed by Aramis Israel and directed by Lance Acord and Seb Edwards through Park Pictures.
This article was first published on campaignlive.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.