Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Diary: Lycra? Bike? Stokes' in
campaignlive.co.uk, Friday, 24 August 2012 12:00AM
ZenithOptimedia's global new-business supremo, Richard Stokes, has decided to don some pink Lycra in aid of Scope.
In September, he and "the other 70 lunatics", as he calls them, will cycle from London to Amsterdam in just two days. As well as doing it because it's for a good cause, Stokes admits he belongs to the tribe of MAMILs (middle-aged men in Lycra) who like to spend their weekends obsessing over tyre pressure, gear ratios and hill gradients. Show your support at www.justgiving.com/richardsroadtoamsterdam.
This article was first published on campaignlive.co.uk
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