VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Diary: Simpson's trusty steed
campaignlive.co.uk, Thursday, 13 September 2012 08:00AM
While many of Diary's deep-throat contacts are no strangers to hanging around race courses, The Corner's Neil Simpson has taken things a step further by buying his own race horse.
Jockey with Corner co-founder Neil Simpson
And Champagne corks were popping last Thursday night at Kempton Park when Raffinn, trained by Sylvester Kirk, won his first race and a £2,000 prize pot. The horse, named after Simpson's sons, Finn and Rafferty, could bring glory to the start-up as The Corner is its official sponsor and the agency's branding is worn by the horse's jockey, Liam Keniry. The agency will hope that the triumph is a good omen for its own pitch success rate.
This article was first published on campaignlive.co.uk
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