campaignlive.co.uk, Thursday, 13 September 2012 08:00AM
So a slightly higher level of excitement than usual at Campaign Towers greeted the news of the latest phenomenon sweeping the creative hubs of agencies: The Ad Pad. We can exclusively reveal it's a blank note pad with a black border drawn round the side of each page. Beat that, Wired magazine. It claims to "help creative teams get their ideas down quickly without the need to draw a border themselves". The jokers behind the new product were on the publicity drive last week but are refusing to reveal their identity, which is probably for the best.
This article was first published on campaignlive.co.uk
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.