campaignlive.co.uk, Thursday, 20 September 2012 08:00AM
"So retail advertising doesn't have to be boring, after all. It's easy to forget that this is simply an ad to sell shoes at Foot Locker - it just looks so much bigger than that. The casting of Snoop Lion (formerly known as Snoop Dogg) is an excellent choice that is spot-on for the brand." The ad was created by Ben Middleton, Ed Warren and Stuart Outhwaite, and directed by Alex & Steffen through Rokkit.
This article was first published on campaignlive.co.uk