Diary: Give missiles a chance
campaignlive.co.uk, Thursday, 27 September 2012 08:00AM
It's time to stop wearing deodorant, grow your armpit hair and buy a Fleet Foxes album: adlanders have turned into a bunch of hippies.
Leo Burnett is setting the trend with its idea to launch the 20-foot Missile For Peace. The missile, seen touring the streets of London on a military vehicle last week, was supposed to be filled with people's written accounts of incidents of violence and hatred (gathered via social media) before being destroyed in a field in Cambridge on the International Day of Peace last Friday - all in aid of Peace One Day. We hear the missile was detonated, but no-one saw it as, sadly, the live screening was postponed. There are now loads of petrified birds in Cambridge writing their own messages of hatred for Leo Burnett. It would seem it's War 1 Peace 0.
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Sales Manager - Exhibitions - Indonesia tfconnect global recruitment £30,000, Jakarta
- account manager collectivo Up to £32,000 + benefits, London (Greater)
- Five black Pencils awarded at D&AD 2015
- Diageo and BBH end 15-year relationship
- Networking is never easier than in the queue for the toilet
- Campaign Viral Chart: True Detective trailer in number one spot
- Managing director Paul Hayes to leave News UK after 15 years
- Vizeum on alert as 21st Century Fox review includes £150m European media