Agency: Leo Burnett London
campaignlive.co.uk, Thursday, 27 September 2012 08:00AM
"I saw this first on TV not knowing what brand it was for, and was riveted and completely thrown by the unexpected turn of events. This brilliant film will make people, at the very least, stop and think about the importance of first aid and the vital work that the people at St John Ambulance do." It was created by Dan Morris and Charlene Chandrasekaran, and directed by Benito Montorio through Blink.
This article was first published on campaignlive.co.uk