Diary: Rebranding with cake

campaignlive.co.uk, Thursday, 04 October 2012 08:00AM

Euros decided it would make more euros if it was called Havas Worldwide.

Diary: Rebranding with cake

And so it's bye bye Euro RSCG and EHS 4D - it was fun trying to remember all the letters in the right order. As for Euro RSCG Life, see you in the next one. With the name change forex-Euros employees comes a renewed love of rival agency networks. When Leo Burnett decided to have an away-day at a private members club in London's Alfred Place, near to the Havas headquarters, staffers at Havas sent over a big cake to welcome them to their manor, which they modestly call "the home of creative inspiration".

This article was first published on campaignlive.co.uk

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