Agency: BETC Euro RSCG
campaignlive.co.uk, Thursday, 04 October 2012 08:00AM
This month, Stephen Allan (above, left), the worldwide chairman and chief executive of MediaCom, and Steve King (above, right), the global chief executive of ZenithOptimedia, joined forces to take part in a triathlon raising money for the children's charity Ray of Sunshine. Allan, a co-founder and chairman of the organisation, coerced his business rival into signing up after the pair bumped into each other at Cannes. More than 700 competitors took part in Tri for Life and Rays of Sunshine will receive £100,000, which will be used to fulfil the wishes of seriously ill children in the UK.
This article was first published on campaignlive.co.uk