VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Turkey of the week - Perle de Lait
campaignlive.co.uk, Thursday, 04 October 2012 08:00AM
Anne Cassidy is baffled by the Perle de Lait ads, particularly the latest offering: "A woman is shown with her messed-up hair covering her face. The hair moves off her face and reforms into a glossy do. She then laughs hysterically at nothing. If this was some sort of French surrealist treatise on advertising's skewed portrayal of women, it would be eerily poignant. Unfortunately, it's a badly repurposed shampoo ad flogging yoghurts."
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Vine represents another level for citizen journalism
I’m sure you’ve all seen a Vine, the six second looping images have been widely embraced by brands across social media. Some have got it completely right with well thought out directed mini movies whilst others just post content and hope for the best. A potential use for Vine, which has gone mostly unnoticed so far, is it’s potential use in Citizen Journalism.
