Turkey of the week - Perle de Lait

campaignlive.co.uk, Thursday, 04 October 2012 08:00AM

Anne Cassidy is baffled by the Perle de Lait ads, particularly the latest offering: "A woman is shown with her messed-up hair covering her face. The hair moves off her face and reforms into a glossy do. She then laughs hysterically at nothing. If this was some sort of French surrealist treatise on advertising's skewed portrayal of women, it would be eerily poignant. Unfortunately, it's a badly repurposed shampoo ad flogging yoghurts."

Turkey of the week - Perle de Lait


This article was first published on campaignlive.co.uk

Article tags:


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs