Agency: Bartle Bogle Hegarty
campaignlive.co.uk, Thursday, 11 October 2012 08:00AM
The agency sponsored a creative festival, Coding Corner, at St Saviour's Primary School in Paddington, London, teaching four-year-olds how to code. More than 200 pupils explored 20 creative activities that included learning how to program a Lego robot crocodile. The agency's business development director, Nick Corston, who has two sons at the school, co-founded the event after realising it would be more constructive for children to learn a useful skill than play mindless computer games. It's safe to say Mark Zuckerberg won't have to worry about competition from these children for at least two years.
This article was first published on campaignlive.co.uk