Pick of the Week - Mother, Ikea

campaignlive.co.uk, Thursday, 25 October 2012 08:00AM

Anne Cassidy loves Mother's new Ikea ad:

"Mother has done it once again with Ikea. It's impossible not to be cheered up by this and kids and adults alike are certain to fall for it. The idea of transforming the oversized toys into oddly dressed grown-ups round the table puts a nice twist on things at the end. The whole film is a joy to watch, directed brilliantly by Dougal Wilson. And the soundtrack, Playin' With My Friends, works perfectly." The production company was Blink.

This article was first published on campaignlive.co.uk

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