campaignlive.co.uk, Thursday, 25 October 2012 08:00AM
"Mother has done it once again with Ikea. It's impossible not to be cheered up by this and kids and adults alike are certain to fall for it. The idea of transforming the oversized toys into oddly dressed grown-ups round the table puts a nice twist on things at the end. The whole film is a joy to watch, directed brilliantly by Dougal Wilson. And the soundtrack, Playin' With My Friends, works perfectly." The production company was Blink.
This article was first published on campaignlive.co.uk
For anyone who grew up during the 70’s and 80’s, the continued digital revolution is staggering to behold. Each new development brings us more wonderful experiences, with amazing freedom, at a hitherto unimaginable speed. But for the next generation, my 12 year old daughter included, nothing has changed.