campaignlive.co.uk, Thursday, 01 November 2012 08:00AM
"I'm not usually a fan of ads that feature young children but this is impossible to resist. It has a spontaneous feel and a natural flow that keeps the viewer engaged throughout. It is also content that could be shared across platforms and breathes life into the new 'feed their personalities' positioning." It was written by Clive Pickering, art directed by Paul Copeland and directed by Jim Field Smith through RSA Films.
This article was first published on campaignlive.co.uk
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.