Turkey of the Week - Mcgarrybowen London, Honda

campaignlive.co.uk, Thursday, 01 November 2012 08:00AM

Katherine Levy is left confused by the new Honda campaign by Mcgarrybowen London:

"Can someone please explain this ad to me - perhaps the creatives? A guy in the new Honda CR-V drives at high speed through a tunnel that appears in front of him where a house is standing, and a voiceover tells us to 'Do more new'. Presumably, the idea is if you buy a Honda, you don't have to drive on roads like everyone else. Honda usually buys good advertising, so this spot is all the more baffling."

This article was first published on campaignlive.co.uk

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