campaignlive.co.uk, Thursday, 08 November 2012 08:00AM
"Getting a Hollywood A-lister to star in your ad isn't a guarantee of success. It can often go horribly wrong (see Brad Pitt's effort for Chanel No 5). This, however, is a lesson in how to do it. Mother and Acer have given Fox the chance to send up her image by fulfilling a secret ambition to talk to dolphins. I defy you not to laugh when a dolphin says 'hello Megan' at the end." The ad was directed by Ivan Zacharias through Stink.
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.