Pick of the Week - VCCP/O2

campaignlive.co.uk, Thursday, 22 November 2012 08:00AM

Anne Cassidy is impressed by VCCP's latest O2 ad starring Gary Oldman:

"This is light relief from the barrage of Christmas ads telling us how stressed out we’re going to be. The camera just follows Oldman around on a production set as he talks to musicians and crew members. It doesn’t make him do the hard sell and, as such, doesn’t diminish his mystique. Quite a feat for a brand." The spot was written by Fred Rodwell, art directed by Andy Parsons and directed by Kahlil Joseph through Pulse Films.

This article was first published on campaignlive.co.uk

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