Agency: JWT, New York
campaignlive.co.uk, Thursday, 22 November 2012 08:00AM
The company created 386 cross-media partnerships for clients including big TV spenders such as Procter & Gamble and Nike. With eight million downloaded apps and counting, Global now generates 20 per cent of its digital revenues through mobile.
Highlights included a partnership with Microsoft that integrated the advertiser’s products into the Global portfolio, and a partnership between Heart FM and Sky that saw upcoming TV programmes from Sky picked by Heart presenters and recommended to their audiences.
The results were that Global generated more than £25 million net in revenue through cross-media deals, helping it enjoy its best-ever year financially, up an enviable 6 per cent year on year to £215 million in revenue in a tough market.
This article was first published on campaignlive.co.uk
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.