campaignlive.co.uk, Thursday, 22 November 2012 08:00AM
But the agency found that while this group trust each other, they don’t trust corporate messaging.
So the strategy was designed around providing this audience with a valuable resource, enabling them to talk to each other. Energy Realities is an online tool providing a visual guide to energy needs, directly connected via LinkedIn’s API, allowing users to explore data, share opinions and spark conversations.
To date, Energy Realities users have spent more than 3,200 hours on the platform.
This article was first published on campaignlive.co.uk
For the past few decades, marketing has been dominated by a mass-media paradigm. During that time, we’ve defined the ‘best’ marketing as that which makes the most efficient use of broadcast media, and as a result, we’ve spent decades perfecting an approach that’s all about reducing the cost of interrupting people.