Campaign Media Awards 2012 - Best Financial, Corporate and Utilities Campaign: Statoil
campaignlive.co.uk, Thursday, 22 November 2012 08:00AM
UM's brief was to make Statoil known and relevant among "informed elites": those in government, science and big business that shape energy policy.
- Title: Statoil Energy Realities
- Media agency: UM International
- Media director: Alex Val
- Media planner: Scott Nelson
- Creative agency: n/s
- Account planner: n/s
- Client: Statoil
- Brand/product: Statoil Corporate
- Marketing director: Katherine Mo
- Brand manager: Ole Gunnar Dokka, Valerie Pans
But the agency found that while this group trust each other, they don’t trust corporate messaging.
So the strategy was designed around providing this audience with a valuable resource, enabling them to talk to each other. Energy Realities is an online tool providing a visual guide to energy needs, directly connected via LinkedIn’s API, allowing users to explore data, share opinions and spark conversations.
To date, Energy Realities users have spent more than 3,200 hours on the platform.
This article was first published on campaignlive.co.uk
- Digital Account Manager Aspire £30000.00 - £35000.00 per annum, London
- Account Manager - Fantastic London Agency Blue Skies Marketing Recruitment £28000 - £32000 per annum, Benefits: Great agency benefits , London
- Account Manager Blue Skies Marketing Recruitment £28000 - £35000 per annum, London
- Head of Social - Top London Agency Blue Skies Marketing Recruitment 70000, London
- Digital Director - Integrated Entertainment Marketing Agency - London - £50k - £60k - NP205 Stonor £50k - £60k, London (Central), London (Greater)
- Google's European leader says viewing habits are 'changing dramatically'
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne