Agency: Grey London
campaignlive.co.uk, Thursday, 10 January 2013 08:00AM
Anne Cassidy is both horrified and impressed by Dare and Now’s anti-smoking ad for the Department of Health: "Even hardened smokers would find it hard to continue to light up with the same insouciance after watching this film, which shows what appears to be a cancerous tumour growing out of a cigarette. As shocking people into concern over their health is the point of the exercise, this is a job well done." The ad was written by Stuart Woodall, art directed by Sean Vrabel and directed by Simon Ratigan at HLA.
This article was first published on campaignlive.co.uk