campaignlive.co.uk, Thursday, 10 January 2013 08:00AM
Jeremy Lee finds The Sun’s "Big Smile Giveaway" spot by Grey London creepy: "There’s something very peculiar about this ad that sends a shiver down my spine. The poor child actor, dressed in bizarre 80s-style clothing, is afflicted with an undecipherable voice but is forced to deliver lines that no child would ever use. The most disturbing of these is the recurring ‘joke’ wordplay around the word ‘arse’. Not sure if this was ever deemed appropriate, but is certainly not now. No smile on my face – just a grimace."
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.