campaignlive.co.uk, Thursday, 10 January 2013 08:00AM
Diary’s desk is awash with boring press releases about ad trends, so credit to those scamps at Johnny Fearless for trying something a bit different in a bid to attract our jaundiced glances.
New Year cheer went right out of the window when the mail bag opened to reveal a hearty "Fuck off" message to promote the agency’s "New Discontent" insight into middle Britain on 17 January. The agency has engaged the impressive TED Talks speaker John-Paul Flintoff to unveil the research, but Diary will probably be too pissed off with the state of things to bother.
This article was first published on campaignlive.co.uk
Agency: McCann Erickson