Agency: JWT London
campaignlive.co.uk, Friday, 23 January 2009 12:00AM
"The ad involves not much more than a line-drawn animated character and a very malleable cardboard box, and yet is the most captivating and elegantly crafted I've seen in a long time." The film was written and art directed by Joakim Saul and Maja Sernqvist, and directed by Aaron Duffy and Russell Brooke through Passion Pictures and First Avenue Machine respectively.
This article was first published on campaignlive.co.uk
Agency: Adam & Eve