VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Diary: Turkey of the week - Rapier/Yell
Campaign, Friday, 27 March 2009 12:00AM
Kate Nettleton is slowly going mad because she can't get the bloody theme tune of this Yell ad by Rapier out of her head:
"Fair enough, this ad certainly does the job of getting you to remember the number but, my god, could they not have done it in a less irritating way? The song takes over your brain like a large, very cancerous tumour - it could deservedly replace the Barney theme tune in the torture repertoire of the merciless interrogators at Guantanamo."
This article was first published on Campaign
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