Campaign, Friday, 27 March 2009 12:00AM
"Fair enough, this ad certainly does the job of getting you to remember the number but, my god, could they not have done it in a less irritating way? The song takes over your brain like a large, very cancerous tumour - it could deservedly replace the Barney theme tune in the torture repertoire of the merciless interrogators at Guantanamo."
This article was first published on Campaign
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.