Agency: M&C Saatchi
campaignlive.co.uk, Friday, 03 April 2009 12:00AM
"But it has. The bloopers reel is perfectly executed and moves the campaign on wonderfully. The humour is pitch perfect for the rest of the campaign. But its real genius is in cementing Aleksandr as a real character. I can't help but love him - even if he did ask my girlfriend out for a drink on Twitter." It was written and art directed by Matt Lloyd, Rich Connell and Clem Woodward, and directed by Darren Walsh at Passion Pictures.
This article was first published on campaignlive.co.uk