Campaign, Friday, 03 July 2009 12:00AM
However, DDB London has courageously asked him and his sidekick, James May, to take a stab at creating some car advertising in the latest series of the show.
Look out for the stunned reaction from DDB's Jeremy Craigen; not just at being insulted for wearing a "shit T-shirt", but at the awfulness of the eight ads, one of which includes a reference to Hitler.
T-shirts aside, it's bound to make DDB look good and VW is unlikely to park its account with Clarkson May London anytime soon.
This article was first published on Campaign
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.