ADVOCATES

Barclaycard's Whitton focuses on trust

The European marketing director is driving an education agenda in a sector weak in consumer trust. By John Tylee.

Mildenhall's creative plan wins for Coke

Being named Cannes' top advertiser proved a dedication to brand-building, Coke's marketing head tells John Tylee.

Barwell drives creativity at leaner Diageo

The Western Europe marketing chief tells John Tylee how the drinks giant is staying competitive in a volatile region.

British Airways takes flight with Comber

BA's marketing head tells John Tylee that sponsorship of London 2012 and digital focus revived the airline's mojo.

The Advocates - Mobile 'game-changer' makes grand entrance

Spencer McHugh, EE's director of brand, is behind the £100 million campaign to launch a 4G network, John Tylee writes.

The Advocates - Sainsbury's Games-maker and 'heir apparent'

On the back of yet another quarter of growth, and with market leader Tesco showing some chinks in its armour, Sainsbury's commercial director, Mike Coupe, is striving to continue a momentum buoyed by the Paralympics, John Tylee writes.

The Advocates - Coke moves to the beat of the Olympic Games

As the longest-serving Olympic sponsor, not to mention a leading global brand, this is a big summer for Coca-Cola. Its UK general manager, Jon Woods, is keen to show the brand's responsible side and reach its sustainability targets.

The Advocates - China bolsters Pernod Ricard's drinks cabinet

The alcohol giant's chief marketing officer, Martin Riley, has a tough challenge of promoting a large portfolio of distinctive brands, but China's thirst for premium alcohol as it flexes its economic muscle is proving quite the panacea.

The Advocates - Parslow planning to electrify the UK car market

Nissan UK's marcoms chief admits his team faces an interesting challenge to convince sceptical car-buyers that the Japanese marque's all-electric Leaf model will not leave them stranded on the hard shoulder with a flat battery. John Tylee reports.

The Advocates - Abbott plans bigger days to come for Weetabix

The marketing director of the UK's bestselling cereal brand is upbeat about the challenge of taking it into North America by extolling the 'fuel' story and avoiding going head to head with the multinational giants of the industry.

The Advocates - A global marketer with a passion for local brew

Nick Fell, SABMiller's global marketing chief, may be in charge of a portfolio of brands covering more than 75 countries and backed by a £390 million adspend, but he believes beer is a local product that must be marketed locally.

Bubear pilots Virgin Atlantic on to a global stage

The Virgin Atlantic head of global advertising is confident that the airline's trusted relationship with RKCR/Y&R will give it the edge as it looks to create worldwide marketing campaigns that set it apart from the competition, John Tylee writes.

Duffy's flight plan is to be Europe's number one

The easyJet marketing director wants the carrier to be the first choice for both business and pleasure, John Tylee discovers.

Aviva grateful for comic relief in turbulent times

Can Norwich City's promotion to the Premier League and a tie-up with children's charities do for Aviva globally what Paul Whitehouse has done for the insurance giant in the UK? John Tylee speaks to Aviva's global marketing director, Jan Gooding.

When it's crunch-time, this client trusts his gut

Ian Ellington, the Walkers Snacks general manager in charge of a £30 million adspend, not only reformulated its products but also its marketing. The result? A much-loved, flexible ad campaign and a Cannes Grand Prix. John Tylee reports.

Leap of faith pays off for Yeo Valley's fast learner

Organic farming advocate Tim Mead has overcome his initial adland culture shock, entrusting £5 million to BBH to help him take on the international dairy industry with a campaign that has delivered handsome sales returns, John Tylee writes.

Selling phones to youths in an austere market

Phones 4u's marketing director, Russell Braterman, has used clever tactics from free Bones 4u condoms to Asbo-themed Christmas wrapping paper to carve out a niche for his brand and ensure young customers keep coming back.