ADVOCATES

Money can't buy you love, Taylor admits

Money can't buy you love, Taylor admits

But the marketer hopes that Samsung's commitment to advertising can give the big-spending brand the personality it so far has lacked, John Tylee writes.

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McVitie's hits 'sweeet' spot under Heynen

McVitie's hits 'sweeet' spot under Heynen

The United Biscuits marketing director has big plans - and investment - to turn around McVitie's, starting with a bunch of furry animals, John Tylee writes.

 
 
No more winters of discontent for Cristofoli

No more winters of discontent for Cristofoli

After overhauling Debenhams' marketing operations, Richard Cristofoli is expecting a merrier Christmas, John Tylee writes.

 
 
Larcombe looks to exploit the bear market

Larcombe looks to exploit the bear market

Virgin Media's marketing supremo hopes Liberty's backing and a grizzly new brand mascot can rattle Sky, John Tylee writes.

 
 
'We don't deliberately try to make trouble'

'We don't deliberately try to make trouble'

You might be surprised to learn that Christian Woolfenden s gambling doesn t extend much beyond an occasional flutter on the horses at Goodwood. Nor, it seems, does he get his tips straight from the horse s mouth. This, after all, is a man who backed...

 
 
TfL keeps London moving under Macleod

TfL keeps London moving under Macleod

The marketing chief of the London transport network is looking for more sponsorship deals, John Tylee writes.

 
 
One client willing to take creative risks

One client willing to take creative risks

Kerry Foods' April Redmond was happy to gamble on Hank Marvin - even if she didn't get it at first, John Tylee writes.

 
 
Barclaycard's Whitton focuses on trust

Barclaycard's Whitton focuses on trust

The European marketing director is driving an education agenda in a sector weak in consumer trust. By John Tylee.

 
 
Mildenhall's creative plan wins for Coke

Mildenhall's creative plan wins for Coke

Being named Cannes' top advertiser proved a dedication to brand-building, Coke's marketing head tells John Tylee.

 
 
Barwell drives creativity at leaner Diageo

Barwell drives creativity at leaner Diageo

The Western Europe marketing chief tells John Tylee how the drinks giant is staying competitive in a volatile region.

 
 
British Airways takes flight with Comber

British Airways takes flight with Comber

BA's marketing head tells John Tylee that sponsorship of London 2012 and digital focus revived the airline's mojo.

 
 
The Advocates - Mobile 'game-changer' makes grand entrance

The Advocates - Mobile 'game-changer' makes grand entrance

Spencer McHugh, EE's director of brand, is behind the £100 million campaign to launch a 4G network, John Tylee writes.

 
 
The Advocates - Sainsbury's Games-maker and 'heir apparent'

The Advocates - Sainsbury's Games-maker and 'heir apparent'

On the back of yet another quarter of growth, and with market leader Tesco showing some chinks in its armour, Sainsbury's commercial director, Mike Coupe, is striving to continue a momentum buoyed by the Paralympics, John Tylee writes.

 
 
The Advocates - Coke moves to the beat of the Olympic Games

The Advocates - Coke moves to the beat of the Olympic Games

As the longest-serving Olympic sponsor, not to mention a leading global brand, this is a big summer for Coca-Cola. Its UK general manager, Jon Woods, is keen to show the brand's responsible side and reach its sustainability targets.

 
 
The Advocates - China bolsters Pernod Ricard's drinks cabinet

The Advocates - China bolsters Pernod Ricard's drinks cabinet

The alcohol giant's chief marketing officer, Martin Riley, has a tough challenge of promoting a large portfolio of distinctive brands, but China's thirst for premium alcohol as it flexes its economic muscle is proving quite the panacea.

 
 
The Advocates - Parslow planning to electrify the UK car market

The Advocates - Parslow planning to electrify the UK car market

Nissan UK's marcoms chief admits his team faces an interesting challenge to convince sceptical car-buyers that the Japanese marque's all-electric Leaf model will not leave them stranded on the hard shoulder with a flat battery. John Tylee reports.

 
 
The Advocates - Abbott plans bigger days to come for Weetabix

The Advocates - Abbott plans bigger days to come for Weetabix

The marketing director of the UK's bestselling cereal brand is upbeat about the challenge of taking it into North America by extolling the 'fuel' story and avoiding going head to head with the multinational giants of the industry.

 
 

The Advocates - A global marketer with a passion for local brew

Nick Fell, SABMiller's global marketing chief, may be in charge of a portfolio of brands covering more than 75 countries and backed by a £390 million adspend, but he believes beer is a local product that must be marketed locally.

 
 
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