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JWT resurrects J.Walter Thompson name

JWT resurrects J.Walter Thompson name

JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.

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We Are Pi wins Wrangler's European creative account

We Are Pi wins Wrangler's European creative account

We Are Pi, the Amsterdam-based agency, has won Wrangler's European advertising account after a competitive pitch.

 
 
BBC Radio 4 and 6 Music hire Somethin' Else for social media

BBC Radio 4 and 6 Music hire Somethin' Else for social media

BBC Radio 4 and 6 Music have appointed content house Somethin' Else to their social media account, to create more than 100 pieces of activity per month.

 
 
Shop entrances are hot spots for mobile use, says Starcom

Shop entrances are hot spots for mobile use, says Starcom

Almost a quarter of shoppers use their mobile phones while waiting outside retail destinations, whereas only three per cent use them while looking at products, according to research from Starcom MediaVest Group.

 
 
Peperami partners Doc Martens in £3m campaign

Peperami partners Doc Martens in £3m campaign

Peperami, the meat snack brand, has returned to TV advertising with its 21-year-old "It's a bit of an Animal" slogan, and a partnership with Doc Martens.

 
 
Powerade launches global World Cup campaign

Powerade launches global World Cup campaign

Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.

 
 
Dove launches first cinema campaign with 'real beauty' sequel

Dove launches first cinema campaign with 'real beauty' sequel

Dove is releasing the follow-up to its Cannes Titanium Grand Prix-winning 'Real Beauty Sketches' campaign in cinemas across the UK, marking a first for the brand.

 
 
M&C Saatchi expects Walker Media to quadruple in value

M&C Saatchi expects Walker Media to quadruple in value

M&C Saatchi expects its remaining 24.9 per cent stake in Walker Media to quadruple in value, after it sold three quarters of the business to Publicis Groupe for £36 million in November.

 
 
Gatwick rolls out 'guess the X-ray' competition

Gatwick rolls out 'guess the X-ray' competition

Gatwick Airport has today launched The X-ray Collection, a social media competition challenging people to guess the products photographed in an airport scanner.

 
 
iProspect appoints chief media officer among four senior hires

iProspect appoints chief media officer among four senior hires

iProspect, the Dentsu Aegis digital and data network, has bolstered its UK team with a raft of new senior roles, including Matt Adams who will join iProspect UK as chief media officer, from DigitasLBi.

 
 
DFS pitches direct and data accounts

DFS pitches direct and data accounts

Furniture retailer DFS is to pitch its direct marketing, data analytics and planning and content strategy accounts through the AAR, with a shortlist currently being drawn up.

 
 
Unilever pilots multi-brand advertising with YouTube beauty channel

Unilever pilots multi-brand advertising with YouTube beauty channel

Unilever has created a YouTube channel filled with hair styling tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.

 
 
Creative chief Wayne Deakin leaves Jam

Creative chief Wayne Deakin leaves Jam

Jam's executive creative director, Wayne Deakin, is leaving the agency to pursue other interests.

 
 
MEC boss Courtier hails £600m Vodafone media win as 'life changing'

MEC boss Courtier hails £600m Vodafone media win as 'life changing'

Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff.

 
 
R/GA London hires Sid Lee group account director

R/GA London hires Sid Lee group account director

R/GA London has hired John Wilson, the business lead for Adidas at Sid Lee in Montreal, as its group account director, client services.

 
 
Partners Andrews Aldridge restructures creative with hires and promotions

Partners Andrews Aldridge restructures creative with hires and promotions

Partners Andrews Aldridge has restructured its creative team with three new hires and two promotions, including the introduction of deputy creative directors.

 
 
Group M wins Vodafone's £600m media account

Group M wins Vodafone's £600m media account

Vodafone has awarded its estimated £600 million global media planning and buying account to Group M's MEC, with the UK account being run through a 'Team Red Media' unit.

 
 
Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere

Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere

Evian, the French bottled-water brand, tops the most-shared ads chart this week with its "amazing baby & me 2" spot by BETC Paris.

 
 
M&S moves £60m media account to Mindshare

M&S moves £60m media account to Mindshare

Marks & Spencer has consolidated its £60 million media planning and buying account into Group M's Mindshare, after a review process involving incumbents Walker Media and Profero.

 
 
Tait replaces Papworth as W&K's ECD

Tait replaces Papworth as W&K's ECD

Kim Papworth is stepping down as a joint executive creative director at Wieden & Kennedy London and will be replaced by Google Creative Lab's Iain Tait.

 
 
Pitch update: EDF, Smart Meters, Virgin Atlantic, Telefonica

Pitch update: EDF, Smart Meters, Virgin Atlantic, Telefonica

Abbott Mead Vickers BBDO, the UK incumbent, has been knocked out of the pan-European review for EDF . BBDO, Havas Worldwide and M C Saatchi pitched earlier this month, with just the last two making the cut. However, it does leave AMV free to compe...

 
 

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