2012: A grim climate with moments of joy
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The Jubilee and Olympics brought only temporary calm to the storms that beset adland, from the eurozone crisis to the UK double-dip, lower client spend to agency collapses. By Ian Darby
Agencies of the year
Advertising Agency of the Year: Bartle Bogle Hegarty
- Media
In its 30th year, the agency sold to Publicis Groupe and became the most-awarded UK shop at Cannes, proving it's just as hungry as ever
Digital Agency of the Year: Work Club
- Media
Reinventing the T-shirt and reading the minds of football fans pointed to a maturing, confident agency going beyond the usual digital parameters
Direct Agency of the Year: OgilvyOne
- Media
The agency has won the accolade for the third year running, thanks to its multi-award-winning Kern & Sohn campaign among other great work
Media Agency of the Year: Goodstuff Communications
- Media
Award-winning campaigns for Virgin Media and Ann Summers, plus two new joint ventures, show the agency isn't afraid to take risks to succeed
Campaign of the Year: Channel 4
- Media
Creating one of the year's best ads was a feat in itself. Helping to change perceptions of disability was an even more impressive achievement
Advertiser of the Year: Adidas
- Media
2012 was all about the Olympics, and among the sponsors there could only be one winner as the sports brand's activity repeatedly struck gold.
Medium of the Year: ITV
- Media
A new mindset and progressive approach means that the broadcaster can now genuinely claim to be more than a purveyor of 30-second ads
Production Company of the Year: Blink
- Media
Bringing loved-up snow people and giant toys to life were just two magical moments in another stellar year for the multifaceted production house
Media Network of the Year: Carat
- Media
New-business billings totalling more than $4 billion, including big wins for the US and Asia, and eye-catching work made 2012 an impressive year
Advertising Network of the Year: DDB Worldwide
- Media
Innovative work from local offices, 79 Cannes Lions and rapid expansion, including buying Adam & Eve, played their part in a game-changing year
Top 10's
Additional Information
Campaign Jobs
- ACCOUNT DIRECTOR - SOCIAL MEDIA - Integrated agency - London - £40-45k Judi Patton £40k-£45k, London
- Russian speaking PPC Manager Michael Page Digital £35000 - £40000 per annum, Middlesex
- Direct Marketing Executive Michael Page Digital £13 per hour, Cambridge
- Digital Marketing Executive Michael Page Digital £22000 - £30000 per annum, Bournemouth
- Fashion Account Director Michael Page Digital £45000 - £50000 per annum, London
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