2012: A grim climate with moments of joy

2012: A grim climate with moments of joy

The Jubilee and Olympics brought only temporary calm to the storms that beset adland, from the eurozone crisis to the UK double-dip, lower client spend to agency collapses. By Ian Darby

 
 
 

Agencies of the year

Advertising Agency of the Year: Bartle Bogle Hegarty

Advertising Agency of the Year: Bartle Bogle Hegarty

  • Media

In its 30th year, the agency sold to Publicis Groupe and became the most-awarded UK shop at Cannes, proving it's just as hungry as ever

 
 
Digital Agency of the Year: Work Club

Digital Agency of the Year: Work Club

  • Media

Reinventing the T-shirt and reading the minds of football fans pointed to a maturing, confident agency going beyond the usual digital parameters

 
 
Direct Agency of the Year: OgilvyOne

Direct Agency of the Year: OgilvyOne

  • Media

The agency has won the accolade for the third year running, thanks to its multi-award-winning Kern & Sohn campaign among other great work

 
 
Media Agency of the Year: Goodstuff Communications

Media Agency of the Year: Goodstuff Communications

  • Media

Award-winning campaigns for Virgin Media and Ann Summers, plus two new joint ventures, show the agency isn't afraid to take risks to succeed

 
 
Campaign of the Year: Channel 4

Campaign of the Year: Channel 4

  • Media

Creating one of the year's best ads was a feat in itself. Helping to change perceptions of disability was an even more impressive achievement

 
 
Advertiser of the Year: Adidas

Advertiser of the Year: Adidas

  • Media

2012 was all about the Olympics, and among the sponsors there could only be one winner as the sports brand's activity repeatedly struck gold.

 
 
Medium of the Year: ITV

Medium of the Year: ITV

  • Media

A new mindset and progressive approach means that the broadcaster can now genuinely claim to be more than a purveyor of 30-second ads

 
 
Production Company of the Year: Blink

Production Company of the Year: Blink

  • Media

Bringing loved-up snow people and giant toys to life were just two magical moments in another stellar year for the multifaceted production house

 
 
Media Network of the Year: Carat

Media Network of the Year: Carat

  • Media

New-business billings totalling more than $4 billion, including big wins for the US and Asia, and eye-catching work made 2012 an impressive year

 
 
Advertising Network of the Year: DDB Worldwide

Advertising Network of the Year: DDB Worldwide

  • Media

Innovative work from local offices, 79 Cannes Lions and rapid expansion, including buying Adam & Eve, played their part in a game-changing year

 
 

Top 10's

Top 10 TV and cinema ads

Top 10 TV and cinema ads

  • Media

Campaign looks at the top 10 ads of 2012.

 
 
Top 20 creative directors

Top 20 creative directors

  • Media

 
 
Top 10 CEOs

Top 10 CEOs

  • Media

 
 
Top 10 Lookalikes

Top 10 Lookalikes

  • Media

 
 
Top 10 marketing directors

Top 10 marketing directors

  • Media

 
 
Top 10 directors

Top 10 directors

  • Media

 
 
Top 10 Turkeys

Top 10 Turkeys

  • Media

 
 
Top 10 DM campaigns

Top 10 DM campaigns

  • Media

 
 
Top 10 poster ads

Top 10 poster ads

  • Media

 
 
Top 10 things to forget

Top 10 things to forget

  • Media

 
 
Top 10 regional press ads

Top 10 regional press ads

  • Media

 
 
Top 10 sales directors

Top 10 sales directors

  • Media

 
 
Top 10 media buyers

Top 10 media buyers

  • Media

 
 
Top 10 radio ads

Top 10 radio ads

  • Media

 
 
Top 10 online ads

Top 10 online ads

  • Media

 
 
Top 10 suits

Top 10 suits

  • Media

 
 
Top 10 apps

Top 10 apps

  • Media

 
 
Top 10 press ads

Top 10 press ads

  • Media

 
 
Top 10 Bullmores

Top 10 Bullmores

 
 
Top 10 account planners

Top 10 account planners

  • Media

 
 
Top 10 media planners

Top 10 media planners

  • Media

 
 

Additional Information

Campaign Jobs