Arif Durrani

Arif Durrani, head of media

Arif Durrani 

Dentsu makes land-grab in content marketing war

As armies form and battle lines are drawn in HBO's Game Of Thrones, you get the sense of inevitability of the wars to come. And so it is in the world of consolidating marketing groups.

 

Bus ads don't need naked women to get noticed

Another week, another misguided attempt to use a naked woman and inappropriate innuendo to sell something. This time, it's bus fares.

 

MediaCom bags its grocer after a great Saturday job

When Karen Blackett called a dozen senior executives into her third-floor office last Wednesday afternoon, the enormity of the occasion was almost too much to bear.

 

Meaningful brands enjoy major competitive edge

In a continuation of a trend that has been gaining momentum for the past three years, Havas' robust update to its Meaningful Brands study this week suggests marketers who ignore the value of how brands impact personal well-being really are missing a ...

 

Reports of TV's death have been exaggerated... again

The world's love affair with TV may be coming to an end, and this time it's almost certain. The pronouncement came from no less a source than the global management consultancy Accenture.

 

Media's role is bigger than ever in the 2015 election

The kids might be excited to go back to school this week, but what's happening outside the gates? We are entering a period of profound uncertainty as one of the most closely fought elections in living memory looms large.

 

Lloyds review is a lesson in media management

Lloyds Banking Group is the sort of über-client in any agency's portfolio that demands close attention, but for Group M to retain its media business last week demanded a complete restructure.

 

Sorrell is the undisputed master of riding two horses at same time

During a hectic Advertising Week Europe, when many of adland's finest adopt multiple roles as hosts, interviewers and sector specialists on stage, there remains one person who regularly baffles and infuriates with his ability to juggle different and ...

 

Beastly Advertising Week Europe shows an industry in rude health

This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen.

 

Tesco review could be make or break for Initiative

Here's a question: when is a media review not a review? Answer: when it concerns Tesco's multimillion-pound media business that has been handled by Interpublic's Initiative for more than 20 years.

 

Newsworks 2015 unable to unite disjointed sector

Rufus Olins never expected an easy ride when he took the role of promoting the national press to advertisers three years ago, but he would have been forgiven for thinking it might get a little easier.

 

Why HSBC's relationship with the Telegraph and Guardian is the press story of our time

Five years ago, a translucent coverwrap by J Walter Thompson enabled HSBC to make press history and commandeer the front and back pages of The Daily Telegraph for the first time in 155 years.

 

Magnetic begins mission to prove mags still matter

Welcome, Magnetic - we've been expecting you. Finally, the UK's magazine sector has made a bold, collective step towards combating falling circulations, retreating ads and a generally bleak prognosis by launching the first marketing agency dedicated ...

 

Agencies must play their part in good relationships

Last week's column on trust has clearly struck a nerve, with many agency leaders agreeing there needs to be better understanding between clients and agencies.

 

Trust is first casualty of the Channel 5/Omnicom saga

There's something rotten in the symbiotic relationships of media agencies, media owners and clients - and it demands our attention.

 

Advertising pays for more than today's rich media

Have you ever stopped to think about what our media landscape would look like without advertising?

 

Walker's Dixons victory leaves Group M seething

For Sir Martin Sorrell's market-leading media collective, Group M, to lose one seismic multimillion-pound-spending client is unfortunate, but to lose two in quick succession is unacceptable - at least for him.

 

World's media consumed by terror at start of 2015

There's no way of avoiding it: this has been a terrible start to 2015. All the best intentions and ambitions aired at the start of the new year paled into insignificance as the horrific events started to unfold in France last week.

 

Only one thing is certain in 2015: Hazlitt will be missed

Amid all the leadership changes in the media this year, the one no-one saw coming was last week's abrupt exit of the effervescent Fru Hazlitt from ITV.

 

Why Lewis Hamilton is prepared for agency life

It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common?

 

As the business changes, know what you stand for

Waking up to Bob Geldof asking for money, again, has made me a tad nostalgic this week, and highlighted the power that comes from having a clear mission.

 

The media story behind the festive magic of Monty

Who would have thought we'd all be talking about the arrival of a flightless bird native to Antarctica in the run-up to Christmas 2014?

 

TV remains top dog for brands going into 2015

As 2014 hurtles towards its finale, all advertising data points to a year of two halves - part-fuelled, aptly enough, by football.

 

Why the days of Mail Online could well be numbered

At the start of the year, I was advised by a senior press leader to "keep my eyes on Northcliffe House" - words that have served me well in 2014.

 

With momentum and now money behind it, the Vice hype needs to be believed

The bristling excitement among the young masses milling into an East London church as dusk fell was palpable - it had all the hallmarks of a cult, but was in fact a clarion call for advertisers.

 

As the internet comes of age, it is up to agencies to really show their worth

The celebration this week of ten years of the Internet Advertising Bureau's Engage conference serves as a reminder of just how fast the digital media landscape has developed.

 

Twitter's popularity says as much about TV as it does about social media

Did you know that the main ITV channel generates more Tweets per month than BBC One and BBC Two combined? It's an intriguing finding that has stayed with me since it was shared at ITV's Upfronts event.

 

You don't need a filter to see the opportunities that lie beneath Instagram

Imagine launching a media network in the UK using only images, and with no indication about how much it costs to advertise or how many people you can reach. Welcome to the age of Instagram. The international roll-out of an ad service on Facebook s ...

 

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts"...

 

The loss of the Govt media buying business is sure to be queried by Sorrell

Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?

 

You're not normal, nor is the person you sit next to - and as for your boss...

You're not normal. It's something that is all too easy to forget - I do it myself on a regular basis. In a step-change from drinking and dining with media's finest, I was out with the "dads from school" last week.

 

Take a lead from Carat and recharge your batteries over the summer holidays

School's out for the summer - and so too, for once, is the sunshine. As teachers across the country pick themselves up and begin the healing process, spurred on no doubt by the promise that Michael Gove will not be returning to class in September, th...

 

News brands are keen to set the agenda, but it is a time for collaboration

"The NRS in its current form no longer serves newspaper needs." Not my words but those of Bob Hulks, the ex-independent chairman of the Newspaper Publishers Association Review Group, speaking at the Media Research Group conference back in 1998.

 

Pemsel's mission to bring back The Guardian's mojo is showing some success

There is one hell of a swagger around The Guardian's Kings Place this week, and it belongs, of course, to David Pemsel.

 

The new normal is now upon us, and the Financial Times is feeling confident

Take a look around you. For the first time in more than five years, this is the new normal for businesses in the UK.

 

How the excitement of a child won hearts and minds for media on the Croisette

Once again, this year's pulsating Cannes Lions festival defied any single definition. Many worlds collided along the Croisette, as tech meshed with celebrity, salesmen with creative and producers with data-crunchers.

 

As the World Cup shows, you don't have to root in the archives for TV gold

Do you remember the glory days of television, when advertisers could reach more than 15 million people in just one sitting? Well, those days are far from over, if World Cup trends play out as hoped.

 

We know that Britain loves radio, but it is winning the affections of brands too

Television is not the only traditional medium to have had a strong start to 2014. New figures this week confirm what many in the business have been alluding to for some time: radio is enjoying a renaissance.

 

Content: now everyone's talking about it, but what does it actually mean?

There is a reason why Eskimos have 100 different words for snow. Right now, the media industry can learn a lot from this.

 

Magazine publishers will be hoping the future is bright with Project Orange

It is hoped that this week's annual get-together of the magazine industry will be nothing short of revolutionary. More than 500 media executives are expected at the PPA's Reinvented event: a name designed to convey the change that has already taken p...

 

Whether viewing, reading or surfing, Britain's media addicts can't get enough

There was a fantastic amount of tub-thumping going on at Media360 last week, with many clearly feeling reinvigorated amid what Claire Enders dubbed our "wonderful economic revival".

 

Desmond proves TV still offers rich returns for the few remaining risk-takers

Last week's sale of Channel 5 to Viacom for £450 million represents a fantastic return for Northern & Shell's owner, Richard Desmond, who acquired the broadcaster for £103.5 million four years earlier.

 

Twitter's strategic hire is a reminder of the constant evolution in media land

This week's column was inspired by Nigel Clarkson, the former outdoor trailblazer now leading the mobile ad space as the commercial director of Weve.

 

Sorrell sparks a rare talk about the benefits of a more diverse workforce

Something unexpected happened at Newsworks' Shift event last week. And it was not the news that John Lewis spends twice as much on press ads than it does on TV.

 

Nuts will soon be taken off the shelves but is already well past its sell-by date

Cast your mind back to January 2004. It was raining. Franz Ferdinand's Take Me Out was blasting from the radio, fears were mounting that Athens would not be ready in time for the summer Olympics and a new era for British magazines was heralded with t...

 

Adland's Maths Men take centre stage, but success does not always add up

Some of you may have noticed: Advertising Week Europe has just hit London town. The four-day industry event bristled with energy and was far better organised in its second year - although still absolute chaos, of course.

 

Cast aside your cynicism and admire the audacity of Evgeny Lebedev's aim

We're in the final countdown to the launch of London Live, and I'm unashamedly banging the drum.

 

Twitter's potential is just beginning to be realised as a way to tap into our lives

What do you think is the peak time for jogging in the UK? Saturday morning, perhaps, when people have more personal time. Maybe Sunday afternoons?

 

MEC's decision to appoint co-CEOs suggests a safe choice, but is it inspired?

I recently asked an Omnicom leader: if they could work at any other agency, which would they pick? "One of the more progressive ones," I was told. "One that is culture-based and stands for something." Interestingly, the only agency cited outside of t...

 

The Brits' successful flop highlights the complex social media landscape

In a week dominated by Facebook's staggering acquisition of WhatsApp, and the clash of tech and mobile developments at the Mobile World Congress, social and mobile are top of mind.

 
 
Dave Trott

ADVERTISING IS BOLLOCKS

 
 
 
Lorelei Mathias

LONDON AS IT COULD BE NOW

 
 
 
NABS

International Coaching Week

 
 
 
Lorelei Mathias

OF SOIL, WATER AND NOMINATIVE DETERMINISM

 
 
 
Dave Trott

STONE DAFT

 
 
 
Dave Trott

ARE YOU MARKETING READY?

 
 
 

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