ASK JEREMY BULLMORE

Link to Bullmore Bot: random gems of wisdom from adland's agony uncle, Jeremy Bullmore

On the Campaign couch

I m the chief marketing officer of a Chinese-owned brand, new to the UK. We ve got a great agency, a wonderful relationship and a cutting-edge campaign, but I m worried. The owners are due in the country next month and have asked to visit the agency ...

 

On the Campaign couch

Is it true that the habit of wearing a gold ring in the ear was started by sailors who wanted a safe place to carry their burial money? I m the marketing director of a hearing-aid company I thought there might be something in this. To start with...

 

On the Campaign couch

I ve heard it said that the stricter the rules, the more creative and effective the advertising, with the Benson Hedges campaign cited as the prime example. Do politicians realise this? I don t suppose they do for a moment. But even if they susp...

 

On the Campaign couch

In a recent response to a reader, you said: First a tip. Stop talking about "my brands". They re not your brands. They belong to the company your irksome CEO is paid to run. Sorry to be irksome, but I seem to recall that in your Posh Spice Persi...

 

On the Campaign couch

Our managing director (male) has created a macho, sexist culture in the company and it s really beginning to bother me (male). He s an effective leader in many ways, but his laddish jokes and near-harassment of staff (anything in a skirt) are borderl...

 

On the Campaign couch

Is there a correlation between the volume of a person s utterances, whether verbally or in writing, and their business or social success? If there is, it s an inverse one. Once upon a time, when people smoked, and some people even smoked pipes, pi...

 

On the Campaign couch

With the ever-increasing importance of branded content, earned media, sponsored editorial, forums and the first-hand opinions of ordinary punters through social media, where does that leave poor old upfront, paid-for traditional advertising? Won't it...

 

On the Campaign couch

At the Advertising Association's Lead 2014 conference, Helen Goodman MP blamed advertising for the 2011 riots. Isn't this yet another example of ignorant politicians' lazy scapegoating of advertising for all society's ills?

 

On the Campaign couch

The group account director on the piece of business on which I m the account planner says that the only good planner is one who s on the road and berates our chief executive for giving way to the client who refuses to let me do the groups and insis...

 

On the Campaign couch

Les Binet and Peter Field have carried out a rigorous analysis of the 1,000+ IPA Effectiveness Awards cases to see if long-term brand-building campaigns are more efficient than short-term sales-generating ones. Their finding is that, in fact, campaig...

 

On the Campaign couch

John writes from West Hampstead: I m a 53-year-old creative and, having stepped away from the industry for a short while, I m now looking to get back in. I ve been taking my book around old contacts and some of the industry headhunters, and someone I...

 

On the Campaign couch

Reportedly, French agencies open their new-business presentations with their idea and then spend the rest of the time explaining why it s a good one they go from narrow to wide . On the other hand, we go from wide to narrow a big review of the...

 

On the Campaign couch

I ve recently moved from a very good agency to one regarded by many to be at the top of the tree. When they made their offer, I made it very clear I wanted to work on their flagship award-winning toiletries client, and I thought we d agreed this as p...

 

On the Campaign couch

An agency chief executive writes: Merry Christmas, Jeremy! We're a small agency and getting wind of a big, fat Christmas pitch pumping through the pipeline. I'm going to need all hands on deck. But how do I break the news to my staff without destroyi...

 

On the Campaign couch

Malaysia's Association of Accredited Advertising Agencies makes it compulsory for all client companies inviting its member agencies to pitch to pay a fee. The winning agency returns its fee to the advertiser. Losing agencies keep 90 per cent of the f...

 
 
Nick Jefferson

Jesus Games.

 
 
 
Andy Nairn

The Trust Trap strikes again

 
 
 
Dave Trott

BIG DATA v SMART DATA

 
 
 
NABS

Calling all heroes

 
 
 
Campaign Guest

How mobile is driving the native revolution

 
 
 
NABS

I want a new job, where do I start?

 
 
 

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