ASK JEREMY BULLMORE
On the Campaign Couch ... with JB
Q: Why do you think so many people are writing books about advertising at the moment? I'm thinking of doing the same and wondered if you think there is a growing interest among the public for such titles?
On the Campaign Couch ... with JB
Q: While things in the industry seem to be picking up, times are still hard and client fees are still being cut back. What's the best way to motivate staff in these austere times?
On the campaign couch ... with JB
Q: I need to fill an executive creative director hole in one of the higher-profile agencies in our network.
On the Campaign Couch ... with JB
Q: Dear Jeremy, do you think that the dynastic principle works well in advertising? I'm proud of the agency I founded and would like to pass it on to my son who, as yet, shows no sign of interest in advertising, but I'm sure I can convince him.
On The Campaign Couch ... with JB
Q: What are your memories of Mad Men-era 60s advertising? Was the ad agency world as fun and crazy as it sounds?
On The Campaign Couch ... with JB
Q: Dear Jeremy, one of the top planners at my agency asked me to contribute to an Account Planning Group Awards entry, which I did willingly as I had actually done most of the planning on the campaign and she'd hardly touched it.
On the Campaign Couch ... with JB
Q: When I tell people I work at a media agency, their eyes glaze over. Do you think media agencies can rebrand themselves to make them appear more interesting?
On the Campaign Couch ... with JB
Q: My business partners all live in West London and, before we got together, we worked in various agencies in W1. However, for our new agency start-up, East London was the choice because it was trendy, cheap and in the digital space.
On the Campaign Couch ... with JB
Q: Dear Jeremy, I am a digital marketing director but it seems many disciplines are amalgamating in the industry, so I'm afraid this will lead to me losing my job. Is this likely and, if so, how long will it take?
On the Campaign Couch ... with JB
Q: Dear Jeremy, as a marketer with an award-winning and commercially successful ad campaign under my belt, I'm frequently invited to speak at conventions on the secret of my success.
On the Campaign Couch ... with JB
Q: As a progressive senior marketer, I've done all I can to push myself towards the forefront of the debate on brands and their presence on social media channels.
On The Campaign Couch ... with JB
Q. My advertising has just been named as some of the most irritating of last year. Sales of my brand were up 4 per cent though. Should I be bothered about the survey?
On the Campaign Couch ... with JB
Q: I'm a group director at a media owner and the other day an agency sent my team an urgent pitch request that was to "bike over a media first by end of play".
On the Campaign Couch ... with JB
Q: As a thinking ECD, I'm totally conscious that more than 80 per cent of purchases are made or strongly influenced by women, but only 25 per cent of my creatives are women.
On the Campaign Couch...with JB
Q: How do I, as the agency boss, know if my employees are actually doing any work?
Jeremy Bullmore is Campaign's resident agony uncle
Blogs
Channel 4′s corporate fat cats must be grateful they’re not running a PLC
Jeremy Lee, 14 May 2012, 3:05PM
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
