ASK JEREMY BULLMORE

On the Campaign couch: What makes a great agency leader?

Great agency leaders come in two forms.

 
 
On the Campaign couch: Should World Cup sponsors just keep quiet?

On the Campaign couch: Should World Cup sponsors just keep quiet?

The following question was first put to me exactly four years ago, in June 2011. I dodged it.

 
 
On the Campaign couch

On the Campaign couch

Does the wider range of media and technology available today mean we have more or less creativity as a result?

 
 
On the Campaign couch

On the Campaign couch

Dear Jeremy, I am fortunate enough to look much younger than I really am. But when I meet people, they always assume I m a junior member of staff when I m actually one of the most senior. How do I get people to take me seriously? Fifty years ago, ...

 
 
On the Campaign couch

On the Campaign couch

Jeremy, I m a creative (have been for seven years now) and I m at a crossroads. My present agency has said they want me to dedicate all my time to a single (very, very large and very, very (important) retail account. I ve also been offered a job at a...

 
 
On the Campaign couch

On the Campaign couch

Dear Jeremy, I have just started a new job as a chief executive at an agency and I loathe the e xecutive creative director. What shall I do? It s not clear from your question whether you re new to this agency or just new to the job. It makes a ...

 
 
On the Campaign couch

On the Campaign couch

Dear Jeremy, Do you agree that if it s legal to sell a product, it should also be legal to advertise it? I wish I did. Life would be so much simpler if that were the case. And I have great admiration for those who argued the case for the retention...

 
 
On the Campaign couch

On the Campaign couch

I work at what used to be a great (independent) creative agency. Or at least it was until it was acquired by a network. Under the old set-up, I used to shine; but, these days, all the founding partners seem to care about is their earn-outs. Gone are ...

 
 
On the Campaign couch

On the Campaign couch

Jeremy, if you could bring back one extinct practice from the advertising industry s past, what would it be and why? I m not sure that my prime candidate qualifies as a practice and it s certainly not yet (quite) extinct. And I m also well aware t...

 
 
On the Campaign couch

On the Campaign couch

Jeremy, what inspired you to go into advertising? And what convinced you to stay in it? Oh dear. "Inspired" is far too grandiose a word. Having spent a couple of years in the army, two years at university and a year-and-a-bit pretending to farm du...

 
 
On the Campaign couch

On the Campaign couch

Much has been written in recent weeks about the importance of taking a lunch break and how it will improve your productivity. What advice do you have for achieving the much-sought-after work/life balance? If you re a bus driver or a dental hygieni...

 
 
On the Campaign couch

On the Campaign couch

As a client, is there a decent way to fire a very senior member of your agency team? I ve heard so many stories about it being handled very badly. I d like to know why you want this very senior member of your agency team off your business. There a...

 
 
On the Campaign couch

On the Campaign couch

I m the marketing director at a major retailer. In the past two years, we have spent a lot of money on high-concept Christmas ad campaigns but our like-for-like sales still declined. Should we keep trying? Whenever advertising becomes a news item ...

 
 
On the Campaign couch

On the Campaign couch

Do you think political parties would be better off if they consulted ad agencies on their campaigns, or do you think we should just leave well alone? "Leave well alone"? You flatter them. But I m not sure that ad agencies have that much to offer p...

 
 
On the Campaign couch

On the Campaign couch

We are an independent creative shop currently being circled by potential suitors. Are there any proven benefits to being part of a larger marketing group outside of the financial payouts for those lucky enough to have stakes in the business? (I don t...

 
 
On the Campaign couch

On the Campaign couch

I saw somewhere that really annoying ads have a much better recall rate among consumers and were ultimately more successful. Do you think this is an acceptable trade-off? Annoying people into remembering a brand? I sometimes think that if those wh...

 
 
 

Additional Information