ASK JEREMY BULLMORE

On the Campaign couch

Dear Jeremy, my agency needs a new executive creative director. We want a top-caliber person, but don t have the money to outbid other agencies. How else can we woo them? Start by learning how to spell "calibre". No exceptional ECD is going to fin...

 
 
On the Campaign couch

On the Campaign couch

A team at my agency were recently (though not too recently; I m not stupid) given Turkey of the Week for an ad they made. They re pretty cut up about it. What s the best way to console them? This presents you with the perfect opportunity to get in...

 
 
On the Campaign couch

On the Campaign couch

A client has asked me if her nephew can do work experience at our agency. We re fortunate to have more applicants than we can take on. Is it wise to deny her preferential treatment and not let her kin jump the queue? I used to hate it when clients...

 
 
On the Campaign couch

On the Campaign couch

I am 40 years old and have just discovered this amazing world of copywriting. Is it too late for a career change?

 
 
On the Campaign couch

On the Campaign couch

I am a 5'9" male and often feel that my height affects how I am treated at work. The advertising industry is very competitive, and I feel that taller people have a large advantage. Do you agree and what are your thoughts on this?

 
 
On the Campaign couch

On the Campaign couch

One of my employees (a bit of a character, to say the least, but a talented art director) has asked permission for time off to appear on a reality TV show. I m worried that he ll act like a fool and drag my agency s good name down with him. Is it rea...

 
 
On the Campaign couch

On the Campaign couch

People say creatives have different brains from planners and account people is that true (scientifically) or just a little bit over the top? Opinions differ. Even the universally accepted distinction between the respective functions of the left b...

 
 
On the Campaign couch

On the Campaign couch

Andrew Ingram writes: Dear Jeremy, I recently went on a course in business-writing and we were told that, according to Guy Kawasaki, an e-mail should have five sentences: Less than five sentences is often abrupt and rude, more than five sentences wa...

 
 
On the Campaign couch

On the Campaign couch

Through dint of sheer hard work, I have made myself really good at a difficult but critical area of my agency s operations. But now I ve become the go-to person for this important but rather dull work, and it s limiting my ability to develop my caree...

 
 
On the Campaign couch

On the Campaign couch

I am the most creative person I know always have been yet my brilliance continues to be overlooked at my agency. The same thing happened at my previous two agencies. How can I escape this failure to get the recognition I deserve? I have set mysel...

 
 
On the Campaign couch

On the Campaign couch

It says on its website that When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participa...

 
 
On the Campaign couch

On the Campaign couch

One of the women in our office has lovely feet and gorgeous slender toes that are always beautifully manicured and painted in stunning, bright fashionable colours she has just come out in yellow for spring. I would like the other girls to follow he...

 
 
On the Campaign couch

On the Campaign couch

Ever since I ve been in adver-tising, I ve been told by disapproving friends that, any minute now, somebody s going to write a book that blows the whole business out of the water. I wasn t around for The Hidden Persuaders but, 50 years on, it doesn t...

 
 
On the Campaign couch

On the Campaign couch

What exactly is an employer brand ? It s what it says it is. A product brand is the totality of how a product appears to any individual: not just price and performance, but character and reputation. Ordinary people have no difficulty in respondi...

 
 
On the Campaign couch

On the Campaign couch

At what point does provenance become tradition, become convention, become boring, and needs changing? By "provenance", I m assuming you mean background, history, mythology, origins? Or, in posh marketing speak, "cultural differentiation"? (If that...

 
 
On the Campaign couch

On the Campaign couch

Dear Jeremy, I feel it's time for a title uplift and, since I'm surrounded by rivals I can't consult, I'm turning to you for feedback on two alternatives that reflect the new snappy, funky style of leaders such as David Buttress, Just Eat's 'chief ex...

 
 
 

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