Why we're loving: Kim Gehrig, director, Somesuch & Co

Why we're loving: Kim Gehrig, director, Somesuch & Co

What was your brief and how did you interpret it? In my first meeting, I was asked to make something disruptive and behaviour-changing for women. Probably the best brief I have ever been given. How do you inspire women to engage in sport? The guys h...

 
 
Why we're loving: Lenka Tanner, head coach, AquaStars

Why we're loving: Lenka Tanner, head coach, AquaStars

Tell us about the project. I received an e-mail out of the blue from the agency, which was looking for freedivers or synchronised swimmers. I thought it sounded like an exciting opportunity. The whole experience has been such a whirlwind and, althou...

 
 
Why we're loving: Natalie Price, creative production assistant, TMW

Why we're loving: Natalie Price, creative production assistant, TMW

Tell us about your idea. Currently, there are 850,000 people in the UK suffering from dementia, and this number is set to soar over the next 20 years. There are many side effects associated with dementia, two of which are memory loss and wandering ...

 
 
Giles Cheetham and James Sindle, Flame and CG artist, Electric Theatre Collective

Giles Cheetham and James Sindle, Flame and CG artist, Electric Theatre Collective

Tell us about the project. "Left behinds" tells the story of a group of unwanted items at a jumble sale singing their little hearts out to Foreigner s 80s power ballad I Want To Know What Love Is . How did you choose the left behinds ? The dire...

 
 
Why we're loving: Olenka Lawrenson, head of new business and marketing, WCRS

Why we're loving: Olenka Lawrenson, head of new business and marketing, WCRS

Tell us about the project. The Wrap Up Project helps raise awareness for homeless people through the sale of "infectious" wrapping paper. Designed to look like snowflakes, it recreates viruses that pose health risks to people sleeping rough this win...

 
 
Why we're loving: Remco Graham and Richard Holmes, creative directors, Mcgarrybowen

Why we're loving: Remco Graham and Richard Holmes, creative directors, Mcgarrybowen

Tell us about the project. We re helping school kids grow their very first moustache out of grass. The project is called "Grovember" and is something we re doing with our Miracle-Gro client in support of the charity. Schools have often got involved...

 
 
Why we're loving: Lucy Powell, head of TV, Havas Worldwide London

Why we're loving: Lucy Powell, head of TV, Havas Worldwide London

Tell us about the project. This is a unique campaign designed to take the essence of the Chivas Regal brand message, "live with chivalry", and turn it into something tangible. The tangible element is an event: a competition inviting budding social e...

 
 
Why we're loving: Allan Wilson, director of photography, Astray

Why we're loving: Allan Wilson, director of photography, Astray

Tell us about the project. I d done a few jobs for Academy before the Volvo job, and the director Marcus S derlund and I had worked together on a film about the ocean last year. He sent me the brief early on in the process and we started chatting ab...

 
 
Why we're loving: Jonathan Terry, head, JWT Live

Why we're loving: Jonathan Terry, head, JWT Live

Tell us about the project. We created "#makethefuture", a platform for Shell where people can be excited by energy, science and engineering. To launch it, we needed an idea that showed Shell s commitment to this problem. JWT proposed to build the wo...

 
 
Why we're loving: Psychemagik

Why we're loving: Psychemagik

Tell us about the project. The project came to us through Frukt. We ve been through this process before and it s never as easy as everyone hopes. We pitched a few options but Mink Shoes was put forward fairly early on we felt it worked with th...

 
 
Why we're loving: Paul Thurlby, head of design and business development, Paul Thurlby Illustration

Why we're loving: Paul Thurlby, head of design and business development, Paul Thurlby Illustration

Tell us about the project. I found out about the Sarson s campaign via my agent, Handsome Frank, in May. Mcgarrybowen was looking for illustrators whose work had a vintage feel and my illustration style seemed to fit. The whole process took the summ...

 
 
Why we're loving: Jack Smedley and George Hackforth-Jones, creatives, BBH

Why we're loving: Jack Smedley and George Hackforth-Jones, creatives, BBH

How did you come up with the idea? The challenge with Refuge is always how to get a message to as many women as possible with a budget of precisely nothing. After the initial toys-out-the-pram moment, this is actually kind of liberating. We though...

 
 
Why we're loving: Stephen Griffin, senior front-end developer, Epiphany

Why we're loving: Stephen Griffin, senior front-end developer, Epiphany

Tell us about the project. Amplifon s aim is to help improve people s quality of life. By making Google Maps audio-enhanced, it has given visitors something to think about: what the power of sound can do and the importance of sound in our everyday l...

 
 
Why we're loving: Dania Pasquini and Max Giwa, directors, Pointblank Productions

Why we're loving: Dania Pasquini and Max Giwa, directors, Pointblank Productions

Tell us about Walking On Sunshine. Walking On Sunshine is a modern-day romantic comedy musical with an 80s soundtrack. The producer James Richardson at Vertigo Films first developed the idea as he danced around with his family one evening to 80s c...

 
 
Why we're loving: Johan Thörnqvist, illustrator

Why we're loving: Johan Thörnqvist, illustrator

Tell us about the project. I was contacted by AnalogFolk earlier this year with its idea for iSPIES a kids game that ignites their imaginations and helps keep them entertained during the school holidays. Kids can play with friends in the game, wh...

 
 
Why we're loving: Nicky Bullard, executive creative director, Lida

Why we're loving: Nicky Bullard, executive creative director, Lida

How did you come up with the idea? Virgin Holidays has a long-standing relationship with the gay community and Attitude magazine, sponsoring its awards since 2012. So, after a tactical ad on the day the bill was passed, we thought: who better than...

 
 
Why we're loving: Adrian Burton, executive creative director, Lambie-Nairn

Why we're loving: Adrian Burton, executive creative director, Lambie-Nairn

Tell us about the project. The Invictus Games is taking place in September in London. Four hundred competitors from 14 nations will compete across ten disciplines. We became involved via WPP, which was approached by The Royal Foundation. How did...

 
 
Why we're loving: Eduardo Lima, General creative director, F/Nazca Saatchi & Saatchi

Why we're loving: Eduardo Lima, General creative director, F/Nazca Saatchi & Saatchi

How did you come up with the idea? Skol is synonymous with innovation. The ice pack was born out of the brand s own DNA. But it was also born out of our observations. The great majority of the packs that you find deliver room-temperature beer; you n...

 
 
Why We're Loving: Zach Lieberman, artist

Why We're Loving: Zach Lieberman, artist

What did you create for the show? Play the World is essentially an instrument where, when you press a note, it finds that note in a radio station from around the world. It sounds musical but also a bit cacophonous, as if you are tuning the radio, an...

 
 
Timothy Saccenti, photographer

Timothy Saccenti, photographer

Tell us about the Adidas project. The creative itself, involving portraiture with projections and intense lighting, was in line with my own work. It seemed like a fresh direction that would play out strongly and simply across all these varied elemen...

 
 
Nick Jefferson

Thank You For The Music.

 
 
 
Dave Trott

FIRST DO NO HARM

 
 
 
Dave Trott

TWO MINUSES CAN MAKE A PLUS

 
 
 
Tara Beard-Knowland

Is the answer really 42?

 
 
 
Nick Jefferson

Never Gonna Give You Up?

 
 
 
Dave Trott

A KERNEL OF TRUTH

 
 
 

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