Why we're loving: Jaspar Shelbourne, global creative director, JWT
WHAT HE DID Shelbourne was the creative behind JWT s advertiser-funded programming for Shell Helix, in partnership with North One Productions and Discovery Channel. How did this come about? My Shell client is open to new ideas, such as making a ...
Why We're Loving: Shaun Musgrove, head of creative producers, Grey London
WHAT HE DID Musgrove heads Grey s creative production division and is responsible for making the recent Sunday Times Style "fashion royalty" campaign happen. A simple idea beautifully executed, it was a logistical minefield not least getting permi...
Jon Gledstone and Dave Martin, founders, Fun Uncle
WHAT THEY DID Gledstone and Martin make up a creative duo called Fun Uncle. Commissioned by the post-production house My Brother Bob, the pair have created a series of films to promote the company to the industry. One spot stars the actor Adeel Akht...
Why we're loving: Marcus Söderlund, director
WHAT HE DID S derlund directed a short film that follows the ghost of Bruce McLaren, the founder of the McLaren motor-racing team, as he retraces the scene of his crash at the Goodwood circuit in 1970 that took his life. The film, one of three, mark...
Why We're Loving...Ralph Lee, head of factual, Channel 4
WHAT HE DID Lee (left) was the commissioning editor behind Channel 4 s recent hit show Richard III: The King In The Car Park . Tell us about the challenges of making this project? The entire undertaking a dig to find our most notorious king, ...
Why we're loving: Nat Coombs, presenter
WHAT HE DID Coombs (pictured), a former stand-up comedian, anchors Channel 4 s NFL coverage, ESPN s darts coverage and was the MC at the Super Bash at London s Koko. What did you make of the Super Bowl? It was rather surreal, probably because of...
Chris Ede, illustrator, Chris Ede Studio; illustrationweb.com
WHAT HE DID Ede (pictured) hand-drew a series of print ads to promote David Attenborough s Natural Curiosities on Eden. He worked with Piccadilly Curtains, a director at Strange Beast, on the project. How did you create the work? This illustrati...
Billy Johnson, co-creative director, Designroom Sport
WHAT HE DID Johnson (pictured) created The Football Association s new badge and logo to celebrate its 150th anniversary. Where did the idea come from? The design idea came from some really good conversations at the project outset with Stuart Tur...
Graham Dury, co-editor, Viz
WHY Viz s 2013 calendar, created by Dury, adds a humorous element to the start of a new year. HOW He says: "This year s calendar is a collection of the collectible tat ads that we run in the comic. They tend not to make it into the annuals, so h...
David Zolkwer, creative director, Jack Morton Worldwide
WHY Zolkwer created and choreographed London s New Year s Eve spectacular. It is the ninth successive year that Jack Morton Worldwide has produced the event. HOW Zolkwer says: "Beyond the obvious need to deliver spectacular entertainment, our st...
Rich Dee, creative technologist, Work Club
WHY Dee worked on the creation of what the agency claims to be the world s first digital bottle top as part of a campaign (pictured, above) for Strongbow Gold. Opening a digitally enhanced bottle of the drink triggers unexpected events to mark the b...
Avelino Rodríguez, managing director, The Lift, Mexico City
WHY Rodr guez s company sourced the location for the shoot of the latest Jose Cuervo ad created by Albion London (pictured, below) in Mexico. HOW He says: "The desert is a peculiar place to be! In the desert, sound travels faster than anywhere e...
Jo Blankenburg composer
WHY Blankenburg composed Illumielle, which is used in the Debenhams Christmas TV ad (below) by JWT London. HOW He says: "It s really rewarding to see Illumielle provide the sonic canvas for such dreamy imagery. I ve always wanted to write a piec...
Jim and Gina Brockett suppliers of exotic animals, Brockett's Film Fauna
Why The Brocketts supplied the alligator that appears in Johnny Fearless new ad for the launch of the Diageo drinks brand Jeremiah Weed (pictured, below). How They say: "We had some fun. Every time we move the alligator for a new take or re-adj...
Robert Allsop - costume designer, Robert Allsop & Associates
Why Allsop created the giant toy costumes for Ikea s "Playin With My Friends" spot by Mother. How Allsop says: "As ever, the biggest challenge was the timeframe. With specialist costumes, nothing can be hired, so everything has to be purpose-buil...
Why we're loving ... Mick Pollard traditional signwriter, Mick the Signwriter
WHY: Mick Pollard is a traditional signwriter. His advertising credits include the current Kettle Foods campaign, for which he hand-painted each print execution.
Why We're Loving ... Michael Rooney, choreographer
Why: Rooney, the son of the actor Mickey, is the choreographer behind the Baileys "cream with spirit" spot by Bartle Bogle Hegarty, which is inspired by the 30s films of Busby Berkeley and sees dancers turned into human kaleidoscopes.
Why We're Loving ... Eve Ashwell editor, Cut & Run
Why - Ashwell is the editor of the TalkTalk "model Britain" spot by CHI & Partners. The ad uses model figures to illustrate the lure of the home.
Why we're loving ... Billie Jean illustrator; Joe Stone creative, Creature London
WHY: Billie Jean and Joe Stone have illustrated Creature London's first publication, Make A Killing On The Apocalypse - a paradoxically optimistic tome that gives readers the chance to make some cash out of the end of days.
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Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.




















