Kerry Foods' April Redmond was happy to gamble on Hank Marvin - even if she didn't get it at first, John Tylee writes.
Why Campaign is loving Kevin Doherty, client services director at Fitch.
If the rules on the promotion of food and soft drinks are not broken, why are Britain s advertising watchdogs intent on fixing them? Fears about obesity levels are not reflected in the number of complaints about food ads. And even some of the food an...
The 'gold mine' of Google search may prompt agencies to revive their direct response operations. By David Benady.
Kate Magee takes part in Punchdrunk's workshop to see what brands can learn from the company's immersive theatre.
The trends and products on show at last week's Mobile World Congress underlined the medium's growing vitality, Fetch's James Connelly reports.
Is it right to treat sponsorship as 'media' by measuring it in terms of advertising equivalent value, Louise Ridley asks.
Evidence builds that mature consumers are more tech-savvy and less brand-loyal than brands thought. By Arif Durrani.
Why Campaign are loving Erik Weihenmayer, adventurer and motivational speaker...
A view from the top
As this is the final View from the Top [look out for a fresh format next week ed] , I can bend the rules a bit and move away from the "breakfast in Vienna, lunch in Paris and dinner in London" routine. That is for people who mistake travel for wor...
History of Advertising in quite a few objects
History of Advertising No 92: Midland Bank's head office Had there been some other outcome to a meeting that took place in September 1987 at Midland Bank's City headquarters, the worlds of banking and advertising might be looking rather different today.
History of Advertising No 91: Lord Kitchener's recruiting poster It is one of the most iconic advertising images of all time - and one of the most grimly compelling.
History of Advertising No 90: 'Labour isn't working' poster It only appeared on a handful of sites, was backed by a minuscule budget and its imagery was faked. Yet it's fair to say that the 1979 poster for the Conservative Party declaring "Labour isn't...
History of Advertising No 89: Irna Phillips' soap operas If Irna Phillips can t be called the mother of the soap opera, she was without doubt its midwife who could see daytime drama s potential for advertisers and delivered massively on her vision. ...
History of Advertising No 88: The Mackintosh Medal The Mackintosh Medal, the highest award that Britain's marketing communications industry can bestow on one of its own, is named after its first-ever winner and an artful exploiter of the country's collective sweet tooth.
A view from the bottom
Wow" is the word on Team Asda s lips over at VCCP Blue this week. Wow, it may be the "most depressing" time of year but, as our clients report a record performance this Christmas, we take a minute to celebrate the part we had to play. As an industr...
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Client Services Director Dot-Gap £55k, Central London
- Senior Brand Strategist Rare Selection £75K - £100K, Central London
- Brand / Senior Brand Consultant Rare Selection Salaries from £40K - £85K, Central London
- Brand Consultant Rare Selection Upto £50K + bonus & benefits, Central London
- Cobra introduces bra-making brewer 'The Boss'
- Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
- Majority of 15m Twitter users in the UK follow a newspaper
- Hooch appoints More and MJ Media for Keith Lemon campaign
- Birds Eye kicks off £60m pan-Euro campaign
- OgilvyOne loses BA business